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Tool Whitepapers

Title
Keywords
Created Time
Machine Learning in Customer-Centric Web Design- The Website of a Portuguese Higher Education Institution
Higher EducationDigItal Marketingweb analyticsdata miningmachine learningCustomer ExperienceWeb DesignCRISP-DM
Jan 19, 2024 5:41 PM
Attention Is All You Need
Attention-only architectureSuperior translation qualityIncreased efficiency and parallelizability
Jan 19, 2024 5:37 PM
An Explorative Review of the Constructs, Metrics, Models, and Methods for Evaluating e-Learning Performance in Medical Education
e-Learninge-Learning evaluationFactorse-Learning performanceMedical educationRoadmapSystematic literature review
Jan 19, 2024 5:34 PM
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
web analyticsmarketing automationinbound marketingoutbound marketingsales funnelDashboarding
Jan 19, 2024 5:30 PM
A Semantic Enhanced Course Recommender System via Knowledge Graphs for Limited User Information Scenarios
Recommender systemsKnowledge graphsLimited user information
Jan 19, 2024 5:27 PM
Towards data-driven marketing organization
Marketing-mix modelingmarketing measurementdata-driven organization
Jan 19, 2024 5:25 PM
Big Data Analytics in Cloud – Comparative Study
Cloud ComputingBig dataData ProcessingData AnalysisData ManagementData PrivacyInfrastructure as a Service (IaaS)Platform as a Service (PaaS)Software as a Service (SaaS)Structured DataSemi-Structured DataUnstructured DataSnowflakeGoogle Big QueryMySQL HeatwaveAmazon Redshift
Jan 19, 2024 5:21 PM
Mapping the cloud- Big Tech taking the sky by storm
Cloud computingDigital TechnologiesBig Techcorporate powerdigital learninglearning by doing
Jan 19, 2024 5:18 PM
Customer–Resource Relationships in the Continuous Business Model Innovation of Technology Companies- Google Cases
business model innovationBMI CR‑matrixtechnology companyGoogleAmazon.comsustainable innovation
Jan 19, 2024 5:15 PM
A Digital Marketing Strategy for Fashion For You
Digital marketingDigital Marketing ToolsSocial Media MarketingSEOWebsite OptimizationContent marketingEmail MarketingSOSTAC
Jan 19, 2024 5:13 PM
Youtube Analytics Channel Visualization Results Using Google Data Studio and Klipfolio
Big Data AnalyticsYouTubeGoogle SheetsGoogle AnalyticsGoogle Data Studio
Jan 19, 2024 5:10 PM
Marketing Technology- a Study on Compliance, Acquisition, and Usage of First-Party Data in Digital Marketing
First-party DataGDPR complianceDigital marketingLGPD
Jan 19, 2024 5:06 PM
Lakehouse architecture for simplifying data science pipelines
Lakehouse architectureEfficiency improvementsData pipeline simplification
Jan 19, 2024 5:01 PM
Automated web personalization in the automotive sector- the SEAT case
PersonalizationB2BAutomotive
Jan 19, 2024 4:56 PM
Effectiveness of Power BI in Transforming Business Intelligence Processes
Business IntelligencePower BIData AnalysisDecision-MakingTransformation
Jan 19, 2024 4:52 PM
Facial Expression Analysis of Kim Ju-ae, North Korea Kim Jong-un's Daughter, Using Artificial Intelligence (AI) Vision
Kim Ju-aeBaekdu BloodlineTheater StateNorth Korea
Jan 19, 2024 4:42 PM
Google Tag Manager- Hidden Data Leaks and its Potential Violations under EU Data Protection Law
online trackingserver-side trackingprivacy consentGDPR compliancewebsite publishersdata controllerpotential legal violation
Dec 20, 2023 11:54 AM
Inbound Marketing and Lead Conversion Plan for Meikker
Digital marketinginbound marketingonline presencelead conversion
Dec 20, 2023 11:52 AM
Data, Analytics, and Intelligence
Big databig data analyticsBusiness IntelligenceArtificial IntelligenceData science
Dec 20, 2023 11:50 AM
Towards an Automatic Tool for Detecting Third-Party Data Leaks on Websites
Data leaksonline privacyweb securityrobotic process automation
Dec 20, 2023 11:37 AM
E-Commerce Entrepreneurship- A Practical Study of Online Shop Development
e-commerceentrepreneurshiponline shop
Dec 20, 2023 11:35 AM
User Behaviours and Spatial Aspects of Navigating Heritage Tourism Sites with a Digital Interpretive Application
visitor behaviourdigital mediainterpretationheritage tourismmobile phone applications
Dec 20, 2023 11:32 AM
Heterogenous Network Analytics of Small Group Teamwork- Using Multimodal Data to Uncover Individual Behavioral Engagement Strategies
collaborative learningindividual engagementheterogeneous networksmultimodal learning analytics
Dec 20, 2023 11:29 AM
Agricultural Data Governance, Data Justice, and the Politics of Novel Agri-Food Technologies in Canada
data powertech dividegovernance gap
Dec 14, 2023 4:21 PM
An Assessment of the University Usage of Social Media Platforms: Case from Lebanon—Theoretical Foundations
Social media platformsuniversitiesDigital marketingmetricsstudentsLebanon
Dec 14, 2023 4:16 PM
Development of Customer Engagement- Case Company Best in Hel
Customer engagementbenchmarkingcompetition
Dec 13, 2023 2:45 PM
Analyzing network traffic and privacy policies in Web 3.0 based Metaverse
MetaversePrivacy policyTraffic analysisBlockchainData ontology
Dec 13, 2023 2:41 PM
Methods and software used in data-analysis
Data-analysisdata miningdata processingSoftware Development
Dec 13, 2023 2:38 PM
User Interaction Data in Apps- Comparing Policy Claims to Implementations
Mobile AppsTransparencyTrustInteraction DataPrivacy Policy
Dec 13, 2023 2:35 PM
The Development of E-Commerce Web Analytics for BB Master Baby Products Trading
E-commerceBaby ProductsWeb Analytics
Dec 13, 2023 2:30 PM
Estimating Startup Valuation: A Case Study in Snowflake Inc.
startupsvaluation methodstechnology-basedcase studySnowflake
Dec 5, 2023 11:14 AM
The Potential Benefits of Simultaneous Use of Media Mix Modeling and Attribution Modeling for Advertising Effectiveness
advertising effectivenessmedia mix modelingeconometric modelingattribution modeling
Dec 5, 2023 10:16 AM
Experimental Study on the Effectiveness of Nudging Strategies in Webpage Design for Emerging Fintech Startups
Fintech StartupsNudging TechniquesLanding Page Design
Dec 5, 2023 10:13 AM
Development of Big Data Projections With Maplibre and D3.Js Technologies Adapted to a React Environment
Internet of ThingsBig Data ManagementCartographic Visualization
Dec 5, 2023 10:07 AM
The Application of Big Data Analytics in Improving eCommerce Processes
eCommerceretail sectorbig data analyticsmachine learningpersonalisationSentiment Analysis
Dec 5, 2023 10:04 AM
Predictive Analytics Supporting Labor Market Success
dislocated workersdisadvantaged adultslabor market informationcareer explorationreemployment servicesoccupational choice
Dec 5, 2023 10:00 AM
S&P 500 Versus Select Individual Stocks Dashboard Based On Big Data Infrastructure
S&P 500StocksBig dataData pipelineData engineeringDashboarding
Dec 5, 2023 8:49 AM
Applying Information Theory and Entropy to Eliminate Errors in Mouse-Tracking Results
mouse-trackingeye-trackingerror correctioninformation theoryentropy
Nov 22, 2023 11:23 AM
Optimized Data Extraction Model
Data ExtractionAlgorithms and MethodsScalability and Adaptability
Nov 22, 2023 11:21 AM
E-commerce Platform Designed for Continuous Optimization and Personalization
E-commerceA/B Testingmulti-armed bandits
Nov 22, 2023 11:18 AM
Sustainable Entrepreneurship - Analysis of Digital Marketing Trends in the Regional and Global Dimension
sustainable entrepreneurshipdigitalizationmegatrendsmarketing activitiesTechnology Adoption
Nov 22, 2023 11:12 AM
How ChatGPT is Changing Digital Marketing Activities - The Aleluya’s Case
Artificial Intelligence (AI)Evolution of AIDigital Marketing StrategiesChatGPTChatbotsLegal and Moral Implications of AITransformation of Digital Marketing
Nov 22, 2023 11:05 AM
Improving Model Based Structural Engineering With Application Usage Data
structural designusage datadata analysisparametric modelling
Nov 22, 2023 11:02 AM
The Impact of Digital Marketing Strategies on the Growth of SMEs (based on OÜ Partnerway)
Digital marketingsearch engine optimization (SEO)digital marketing toolssmall and medium enterprises (SME’s)Partnerwaycontent creationtarget audiencebrand visibility
Nov 22, 2023 11:00 AM
Business Strategy for Establishing and Development of the New Brand
SMEStrategyVUCA marketProject managementMarketingPPCProduct development
Nov 22, 2023 10:57 AM
Low-No code Platforms for Predictive Analytics
Predictive AnalyticsMachine Learning as a Service (MLaaS)AutoML PlatformsCustomer Churn Prediction
Nov 22, 2023 10:54 AM
Machine Learning - A First Course for Engineers and Scientists
Machine learningMathematical ModelTraining Data
Nov 22, 2023 10:51 AM
A Data-Centric Online Market for Machine Learning- From Discovery to Pricing
Machine learningData-centric MarketData and Model Discovery
Nov 22, 2023 10:43 AM
Automated Data Integration and Machine Learning for Enhanced Social Media Marketing Analysis
Social Media MarketingData IntegrationMachine Learning Techniques
Nov 22, 2023 10:40 AM
Machine Learning in Google Cloud Big Query Using SQL
Data warehousingBigQueryMachine learningData analysisPredictive modelingSQL Data preprocessingModel selectionModel evaluationCloud computingArtificial Intelligence
Nov 22, 2023 10:35 AM
Proper Digital Marketing as the Key to Success for Company
digital marketingdigital marketing toolsadvertisingbrand awarenessmarketing strategyaudience engagementcompetitive advantage
Nov 22, 2023 10:32 AM
Analysis of an Online Customer Journey Through an International Niche Market - Case Study of the Company Calltic
Telecommunications Sector in AfricaFraudCustomer journey
Nov 22, 2023 10:27 AM
The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises
web analytics toolsSmall-to-Medium-Sized BusinessKPI'sGoogle AnalyticsE-commerceData Analytics
Nov 21, 2023 3:11 PM
Strategic Integration of Marketing Communications Capability – Insights from Irish Companies
Integrated Marketing Communications (IMC)Organizational CompetitivenessDynamic Capabilities
Nov 21, 2023 2:31 PM
Digitalising B2B customer journeys – a case study on industry-leading solution supplier firms
Customer journeyBusiness-to-business (B2B)touchpointsdigitalizationcustomer experience management (CEM)
Nov 21, 2023 2:29 PM
Unveiling the Impact of User-Agent Reduction and Client Hints: A Measurement Study
user-agent stringclient hintsweb privacyfingerprintingonline tracking
Nov 21, 2023 2:26 PM
Withdrawing is believing? Detecting Inconsistencies between Withdrawal Choices and Third-party Data Collections in Mobile Apps
Mobile App PrivacyWithdrawal InconsistencyThird-Party Data Collection
Nov 21, 2023 2:17 PM
Connecting the Domains - An Investigation of Internet Domains Found in Covid‑19 Conspiracy Tweets
Conspiracy theoriesCOVID-19Network scienceSocial media analysis
Nov 21, 2023 2:08 PM
Data Aggregation for Multi-instance Security Management Tools in Telecommunication Network
Data aggregationETLMonitoring toolNetwork monitoring
Nov 21, 2023 2:05 PM
Using Analytics Tools to Understand User Behavior
Media Planning and Investment ManagementMedia AuditingWeb Analytics
Nov 21, 2023 1:59 PM
Analysis and Implementation of a Business Intelligence Application for Logistic and Procurement Management
Business IntelligenceSupply Chain ManagementQlikView
Nov 21, 2023 1:56 PM
The Effectiveness of Content Marketing in Customers’ Online Engagement Based on the 2PDM Model (The Case Study of Persian Printed Books)
Publishing industryContent marketingCustomer engagementOnline engagement2PDM model
Nov 21, 2023 1:54 PM
Search Engine Marketing and Social Media Performance of Online Retailers in Rivers State
Search Engine MarketingSearch Engine OptimizationSocial Media PerformanceSite TrafficVisit Frequency
Nov 21, 2023 1:07 PM
Exercises in Machine Learning
Machine LearningUnsupervised LearningProbabilistic Modeling
Nov 21, 2023 1:01 PM
Developing Persona Analytics Towards Persona Science
PersonasUser researchPersona sciencePersona analyticsRemote user studies
Nov 21, 2023 1:00 PM
User-centered approaches in software development processes:Qualitative research into the practice of Hungarian companies
User ExperienceUX maturityUX methodssoftware processesqualitative researchinterviews
Nov 21, 2023 12:54 PM
Potentials of AR technology for the digitalization of consultancy intensive sales processes on the example of furniture sales
digitalizationconsultationaugmented realitycustomerconsultant
Nov 21, 2023 12:51 PM
Internet cookies in European Union (EU) law
internet cookiescookie wallsdark patternsGoogle Analyticsdata transferEuropean Union lawGeneral Data Protection RegulationInformed ConsentePrivacy Regulationmetadata
Nov 21, 2023 12:47 PM
A Micro‐Econometric Store Choice Model Incorporating Multi‐ and Omni‐Channel Shopping:The Case of Furniture Retailing in Germany
Store Choice ModelOmni-channelRetail
Nov 21, 2023 12:45 PM
Design and Implementation of an Online Marketing Prediction System
Customer Acquisition CostsMachine LearningData Analytics
Nov 21, 2023 12:40 PM
Emarketing - The Essential Guide to Marketing In a Digital World
Digital MarketingDigital Marketing Strategies
Nov 21, 2023 12:30 PM
Establishing Guidelines for Usability Testing when Using Web Analytical Tools
UsabilityUser ExperienceWeb Analytics
Oct 19, 2023 10:46 AM
Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click Marketing
Search Engine OptimizationPPCROISOSTAC
Sep 28, 2023 8:20 AM
Establishing the Link - Does Web Traffic From Various Marketing Channels Influence Direct Traffic Source Purchases?
E-commerceGoogle AnalyticsAttribution
Sep 22, 2023 6:06 AM
The Allure of Automated Machine Learning Services | How SMEs and Non-Expert Users Can Benefit From AutoML Frameworks
Machine LearningSmall-to-Medium-Sized BusinessGoogle Cloud PlatformAmazon Web Services
Sep 19, 2023 8:36 AM
Are Current CCPA Compliant Banners Conveying User’s Desired Opt-Out Decisions? An Empirical Study of Cookie Consent Banners
GDPRCCPAPrivacy Regulations ComplianceData PrivacyCookie Consent Banner
Sep 15, 2023 8:00 AM
Negotiating Privacy and Utility- A Study on Google Analytics Implementation
Google AnalyticsGoogle Tag ManagerData PrivacyMeasurementWeb TrackingServer-Side TrackingCookieless MarketingThird-Party Cookies
Sep 13, 2023 8:45 AM
Unraveling the Impact of Lockdowns on E-commerce - An Empirical Analysis of Google Analytics Data During 2019–2022
E-commerceKPI'sCOVID-19Google AnalyticsSmall-to-Medium-Sized Business
Sep 7, 2023 6:38 PM
A Cookieless Future- Solving the UX Problems Caused by the Privacy Protections Method
Third-Party CookiesBlockchain AnalyticsCookieless MarketingData Privacy
Sep 7, 2023 12:11 PM
PURL: Safe and Effective Sanitization of Link Decoration
Data PrivacyMachine LearningAnti-Tracking
Aug 28, 2023 8:28 AM
In Search of Balanced Metrics- Understanding the Role of Consumer Mindset Metrics in Online Interactions
Advertising Performance MeasurementBrand Building
Aug 26, 2023 6:14 AM
Improving Application Quality Using Mobile Analytics
Mobile Analytics InsightsApp Quality EnhancementData Driven Development
Aug 25, 2023 4:18 PM
A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing- A Field Study in a Furniture Flagship Store
Virtual RealityCustomer journeyRetailingMultisensoryIn-StoreFurnitureIndustrial Design
Aug 25, 2023 6:19 AM
Analytics and Usability Metrics Collection for Single Page Applications
UsabilityMetric CollectionWeb AnalyticsUser ExperienceUsability InsightsSingle-Page Application
Aug 24, 2023 5:19 AM
Where should I buy my sofa? A Qualitative Study on Swedish Digital Natives In the Omni-Channel Furniture Retailing Environment
Digital nativesOmni-channelPhysical storeCustomer Purchasing behaviorConsumer Culture theoryChannel selectionE-commerceE-WoMFurniture retailingCustomer journey
Aug 23, 2023 5:29 PM
How to Measure the Impact of Design Thinking on Customer Satisfaction in Technology Companies
Design ThinkingCustomer SatisfactionMeasurementTech CompaniesImpacts
Aug 23, 2023 5:16 AM
Customer Segmentation in Retail- An Experiment in Sweden
Customer SegmentationCustomer Relationship ManagementClusteringRFMLRFMP
Aug 21, 2023 6:06 PM
Prescribing Recommendations to Third-Party Sellers of a Hybrid E-commerce Platform That Are Aimed to Improve Customer Satisfaction in Future Orders
E-commerceReview DataSupervised LearningCounterfactual Explanations
Aug 21, 2023 5:46 PM
Process Alarmistic Tool to Monitor Key Performance Indicators in E-commerce Operations
E-commerceKPI'sDecision Making
Aug 21, 2023 7:25 AM
State of the Art Practices for Machine Learning Operations in Google Cloud
Machine LearningGoogle Cloud PlatformMLOps
Aug 20, 2023 3:58 PM
Challenges and Applications of Large Language Models
Machine LearningLarge Language ModelsArtificial Intelligence
Jul 21, 2023 8:47 AM
Open Research Issues and Tools for Visualization and Big Data Analytics
Big DataCloud AnalyticsData VisualizationBusiness Intelligence
Jul 20, 2023 7:53 AM
OLOGS- A Categorical Framework For Knowledge Representation
Knowledge SharingKnowledge DiscoveryRelational Databases
Jul 20, 2023 7:48 AM
Digital Marketing in the Legal Profession- What’s Going on and Does it Matter?
Digital MarketingLegal ProfessionLaw FirmsLegal Ethics
Jul 19, 2023 12:12 PM
Machine Learning-Based Guilt Detection In Text
Machine LearningEmotion Classification
Jul 16, 2023 1:40 PM
ChatGPT vs. Google- A Comparative Study of Search Performance and User Experience
ChatGPTGenerative AIGoogle AnalyticsSearch EnginesUser ExperienceOnline Controlled ExperimentsChatbot
Jul 16, 2023 11:45 AM
Using Web Analytics and Usability Testing to Optimize Usability for Data Dashboards: A Case Study
DashboardingWeb AnalyticsUsability TestingUsability
Jul 16, 2023 10:16 AM
Utilizing Business Intelligence At the Operational Level
Business IntelligenceBusiness AnalyticsAnalytical MaturityDesign Science Research
Jul 16, 2023 10:14 AM
Using a Holistic Approach to Evaluate the Digital Humanities System for Parliamentary Information
Digital HumanitiesGoogle AnalyticsParliamentary InformationUsabilityUser Perspectives
Jul 16, 2023 10:08 AM
Swipe Right? Using Beauty Filters in Male Tinder Profiles Reduces Women's Evaluations of Trustworthiness but Increases Physical Attractiveness and Dating Intention
Selective Self-PresentationSocial Information Processing TheoryOnline DatingMobile DatingBeauty FiltersTrustworthinessAttractiveness
Jul 16, 2023 10:03 AM
The Art Of Data Visualization - Tools & Techniques For Communicating Insights
Data VisualizationBig DataComputer GraphicsDashboardingKPI'sInformation VisualizationScientific Visualization
Jul 16, 2023 9:59 AM
Data Discrepancies Between Reporting Surfaces in GA4
Data AnalyticsGoogle Analytics
Jul 16, 2023 9:56 AM
Attracting More International Talents to Work In Finland — Mixed-Method User Research
Mixed-method User ResearchDouble Diamond FrameworkInternational Talent Insights
Jul 3, 2023 5:52 AM
Mystery of Big Data- A Study of Consumer Decision-Making Behavior on E-Commerce Websites
E-commerceConsumer BehaviorData AnalyticsGoogle Analytics
Jul 3, 2023 5:50 AM
Behaviour-Based Detection of Ransomware Attacks In The Cloud Using Machine Learning
Ransomware DetectionCloud EnvironmentsBehavior-Based DetectionMachine LearningGoogle Drive
Jul 3, 2023 5:44 AM
Testing Multiple Methods to Effectively Promote Use of a Knowledge Portal to Health Policy Makers: Quasi-Experimental Evaluation
DepressionDepression ScreeningPolicy MakingGoogle AdsBusiness AnalyticsKnowledge BrokersKnowledge Sharing
Jul 3, 2023 5:37 AM
E-Commerce Website Usability Analysis Using the Association Rule Mining and Machine Learning Algorithm
Big DataData AnalyticsWeb MiningE-commerce UsabilityHashingMachine LearningAssociation RuleCollaborative FilteringKMP Algorithm
Jun 30, 2023 10:38 AM
Digital Marketing Plan for a Restaurant
Digital MarketingMarketing PlanRestaurant IndustrySocial Media
Jun 30, 2023 10:36 AM
Privacy in Targeted Advertising on Mobile Devices- A Survey
Targeted AdvertisingData PrivacyInformation LeakageMobile TrackingCrypto Billing
Jun 30, 2023 10:32 AM
Statistical Challenges in Online Controlled Experiments- A Review of A/B Testing Methodology
Online Controlled ExperimentsA/B TestingLiterature ReviewRandomized Controlled TrialsTreatment Effect Estimation
Jun 30, 2023 10:28 AM
Hybrid Testing Methods for Android App’s Privacy Analysis
Static AnalysisDynamic AnalysisMobile AppsData Privacy
Jun 30, 2023 10:18 AM
Popularity-driven Metrics: Audience Analytics and Shifting Opinion Power to Digital Platforms
Audience MetricsJournalismOpinion PowerEditorial AutonomyData AnalyticsDigital Platforms
Jun 30, 2023 10:14 AM
Data Analytics Application in Fashion Retail SMEs (A Case Study in Caracas Fashion Store)
Predictive AnalyticsWeb TrafficCustomer ConversionGoogle AnalyticsData Analytics
Jun 30, 2023 10:10 AM
Advanced Methods to Audit Online Web Services
Online Web Services AuditPrivacy Regulations ComplianceAd Targeting Algorithms
Jun 30, 2023 9:50 AM
Demystifying Privacy Policy of Third-Party Libraries in Mobile Apps
Data PrivacyThird-Party DataDigital LibrariesMobile Apps
Jun 30, 2023 9:44 AM
Getting to Know Digital Collections Users
Digital Collections AssessmentUser Interface PreferencesUser Satisfaction
Jun 30, 2023 9:40 AM
A Future Without Third-Party Cookies
Digital CommunicationUser IntegrityPersonalizationThird-Party CookiesOrganizational Change Strategies
Jun 30, 2023 9:36 AM
Dashboards to Increase Data-Driven Decision-Making Based on Player’s Behaviour - FRVR Gaming Start-Up
Business IntelligenceData VisualizationData TransformationDashboardingData LiteracyGaming Industry
Jun 30, 2023 9:32 AM
Self‑Service Business Intelligence and Analytics Application Scenarios- A Taxonomy for Differentiation
Self-Service Business IntelligenceBusiness IntelligenceTaxonomySoftware Archetypes
Jun 29, 2023 8:01 PM
Content Marketing Tools and Tactics in Consulting Firms: Preliminary Results
Content MarketingValue CreationPerformance Measurement
Jun 29, 2023 7:57 PM
The Role of Marketing to Avoid Product Returns in Online Shopping
E-commerceDigital MarketingHigh Products ReturnConsumer Decision Journey
Jun 29, 2023 7:52 PM
Google Analytics Alternatives
Google Analytics AlternativesData AnalyticsDecision MakingAnalytics Implementation
Jun 29, 2023 7:49 PM
Using Google Analytics to Measure Engagement with a Teaching and Learning Centre During COVID-19
Remote Learning TransitionTeaching Support StrategiesData Analytics
Jun 29, 2023 7:46 PM
Analytics for “Interaction With the Service”- Surreptitious Collection of User Interaction Data
Mobile AppsUser Interaction Data CollectionConsumer TrustStatic AnalysisData Privacy
Jun 29, 2023 7:43 PM
Utilizing Implicit Feedback Data to Build a Hybrid Recommender System
Recommendation SystemsCold-StartMatrix FactorisationImplicit Feedback
Jun 29, 2023 7:38 PM
Cloud Analytics Benchmark
Cloud AnalyticsCloud Data ManagementService-Oriented Perspective
Jun 29, 2023 7:35 PM
Successful Digital Marketing Strategies of Independent Artists
Digital Marketing StrategiesIndependent ArtistsSustaining Profitability
Jun 29, 2023 7:31 PM
Transitioning From On-Premise Computing to Cloud Computing
Public CloudPrivate CloudCost EfficiencyCloud Analytics
Jun 29, 2023 7:13 PM
The Impact of Data Privacy and E-privacy Legal Framework on E-commerce Businesses
E-commerceData PrivacyGDPR
Jun 29, 2023 7:05 PM
The Importance of Data Visualization Tools in Modern Enterprises
Data VisualizationApache SupersetCustom Solutions
Jun 29, 2023 6:56 PM
From Unstructured to Structured- Transforming Chatbot Dialogues into Data Mart Schema for Visualization
Healthcare ChatbotDialogue ProcessingDatabase DesignData VisualizationOnline Analytical Processing
Jun 29, 2023 6:53 PM
Students’ Perceptions of Smart Classrooms for Improving Teaching & Their Emergent Understandings of Teaching and Learning
Learning AnalyticsSmart ClassroomsSpeed Dating
Jun 29, 2023 6:49 PM
Music Emotion Classification Method Using Improved Deep Belief Network
Music Emotion ClassificationDeep Belief NetworkFeature Fusion
Jun 29, 2023 6:44 PM
A Compressive Review Models for Big Data Analytics Relies on Artificial Intelligence
Big DataArtificial IntelligenceNeural NetworkSupervised Learning
Jun 29, 2023 6:40 PM
Utilization of Artificial Intelligence in the Digital Marketing of SMEs
Digital MarketingArtificial IntelligenceSmall-to-Medium-Sized BusinessDigital Transformation
Jun 29, 2023 6:19 PM
Regulatory Technologies for the Study of Data and Platform Power in the App Economy
Mobile TrackingTechno-Legal MethodsCompliance Analysis
Jun 29, 2023 6:17 PM
Is GPT-4 a Good Data Analyst?
Large Language ModelsDataset AnalysisComparative Studies
Jun 29, 2023 6:13 PM
Marketing Strategy Plan Jokimaja Oy
Digital MarketingTraditional MarketingStrategy Marketing
Jun 29, 2023 6:08 PM
Developing a Marketing Communications Plan to Attract Target Customers
SOSTACSocial MediaMarketing Communications Plan
Jun 29, 2023 6:04 PM
Customer Value Creation Via Digital Marketing Strategy Implementation- Case of Business Promotion Company
Digital MarketingValue CreationBusiness Promotion
Jun 29, 2023 6:01 PM
Information Constraints and Technology Efficiency: Field Experiments Benchmarking Firms Website Performance
Field ExperimentDigital TechnologiesInformation ConstraintsPerformance ManagementEfficiency
Jun 29, 2023 4:50 PM
Examining the Adoption Barriers of Big Data Applications from the Perspective of Tourism Authorities in Egypt
Big DataTechnology AdoptionDMO'sDecision Making
Jun 29, 2023 4:27 PM
International Digital Marketing Plan for Bramd
Digital MarketingSearch Engine OptimizationUser ExperienceContent MarketingMarketing Plan
Jun 29, 2023 4:22 PM
Digital Transformation- Digital Maturity Model for Turkish Businesses
Digital TransformationMaturity ModelReliability and ValidityEFA
Jun 29, 2023 12:57 PM
A Maturity Model For Digital Transformation
Maturity ModelDigital Transformation
Jun 29, 2023 12:49 PM
Implementing Personalized Product Recommendations: A Case Study on Power Finland
E-commercePersonalizationRecommendation Systems
Jun 29, 2023 12:47 PM
Tracking the Trackers of Pornographic Websites: The Monetisation Strategies of the Porn Industry
Online Pornography Research GapMonetisation Mechanism in Pornography IndustryUse of Trackers on Pornographic Websites
Jun 29, 2023 12:39 PM
The Value of Personal Data in Internet Commerce- A High-stake Field Experiment on Data Regulation Policy
Personal Data in Internet CommerceData Regulation PolicyImpact on E-commerce Matching Outcomes
Jun 29, 2023 12:30 PM
Assessing Finding Aid Discoverability After Description Improvements Using Web Analytics
Archival Collection DescriptionsOnline Finding Aid UseGoogle Analytics in Archival Discoverability
Jun 29, 2023 11:57 AM
A Recommender Approach to Enable Effective and Efficient Self-Service Analytics in Data Lakes
Data LakesData PreparationData Pre-ProcessingData RefinementRecommenderSelf-Service Business Intelligence
Jun 29, 2023 11:54 AM
Utilization of AI in Digital Marketing
Artificial IntelligenceDigital MarketingSearch Engine OptimizationCustomer Relationship ManagementGathered DataEthicsRegulationEffectiveness
Jun 29, 2023 11:49 AM
Developing a BI Maturity Model – Towards More Complete Model
Business IntelligenceMaturity Model
Jun 29, 2023 11:47 AM
Trade-Off Exploration for Acceleration of Continuous Integration
Continuous IntegrationMachine LearningCI Acceleration
Jun 29, 2023 11:44 AM
Transparency in App Analytics- Analyzing the Collection of User Interaction Data.pdf
Mobile AppsUser Interaction Data CollectionTransparencyConsumer TrustData Privacy
Jun 29, 2023 11:40 AM
Navigating the Data Avalanche: Towards Supporting Developers in Developing Privacy-Friendly Children’s Apps
Data PrivacyPrivacy AwarenessDevelopersChildrenWeb TrackingWeb Applications
Jun 29, 2023 11:18 AM
Facilitating the (Social) Workplace Learning of Healthcare Professionals via the Use of a Learning Platform
Workplace LearningSocial LearningUsabilityUTAUT ModelLearning PlatformHealthcareExtramural Care
Jun 29, 2023 11:14 AM
Map Out The Best BI Tool And SPC Software For A Case Company
Business IntelligenceStatistical Process ControlData AnalyticsAutomotive
Jun 29, 2023 11:06 AM
How to Deploy Security Mechanisms Online (Consistently)
Content Security Policy (CSP)Security InconsistenciesTrusted Types
Jun 29, 2023 10:59 AM
Auto-BI- Automatically Build BI-Models Leveraging Local Join Prediction and Global Schema Graph
Business IntelligenceDashboardingPredictive Analytics
Jun 29, 2023 10:52 AM
Consumer Preference Between the Traditional and Digital Marketing: Reasons as a Conceptual Framewor
Traditional MarketingDigital MarketingConsumer Behavior
Feb 7, 2023 1:33 PM
A Comparative Study of Traditional Marketing and Online Marketing
Traditional MarketingDigital Marketing
Feb 7, 2023 1:30 PM
Traditional vs. Digital Marketing: A Comparative Study
Traditional MarketingDigital Marketing
Feb 7, 2023 1:24 PM
Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations
Live CommerceConsumer BehaviorRetail
Dec 22, 2022 8:59 AM
The Effect of Consumers’ Perceived Relational Benefits on Trust, Satisfaction, and Behavioral Intention in Fashion Live Commerce Channel
Live CommerceRelational BenefitsConsumer TrustConsumer BehaviorRetail
Dec 22, 2022 8:56 AM
Influence of the Level of Entertainment In Live Commerce On Consumers’ Involvement, Brand Awareness, and Purchase Intention
Live CommerceEntertainmentPurchase IntentionBrand AwarenessRetail
Dec 22, 2022 8:51 AM
Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Live CommerceInformation AsymmetrySocial CapitalPurchase IntentionRetailConsumer Behavior
Dec 21, 2022 9:34 PM
An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention- From the Perspective of Flow Experience and Social Presence
Live CommerceSocial PresencePurchase IntentionConsumer BehaviorRetail
Dec 21, 2022 9:30 PM
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework
Live CommerceStimulus-Organism-ResponseImpulse Buying BehaviorInfluencer MarketingConsumer BehaviorRetail
Dec 21, 2022 9:23 PM
Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce- A Stimulus-Organism-Response Framework
Live CommerceImpulse Buying BehaviorSocial PresenceStimulus-Organism-ResponseRetailConsumer Behavior
Dec 21, 2022 9:12 PM
The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce
Live CommerceHunger MarketingPerceived TrustPerceived ValueImpulse Buying BehaviorRetailConsumer Behavior
Dec 21, 2022 9:05 PM
What Drives Consumer Shopping Behavior In Live Streaming Commerce?
Live CommerceStimulus-Organism-ResponsePara-social InteractionArousalSocial SharingRetailConsumer Behavior
Dec 21, 2022 8:59 PM
Cloud-Based Machine Learning and Sentiment Analysis
Cloud AnalyticsMachine LearningSentiment AnalysisPredictive AnalyticsCybersecurity AnalysisSpeech Recognition
Dec 20, 2022 8:03 PM
Modern Technological and Analytical Approaches in the Monitoring of Errors Generated by the Frontend Layers of Web Applications
Web TrackingWeb ApplicationsGoogle AnalyticsGoogle Tag ManagerVideo Analytics
Dec 20, 2022 7:54 PM
Digital Marketing Strategy for a New Online Business
Digital MarketingStrategyBusiness Analytics
Dec 20, 2022 7:49 PM
The Challenging Process of Measuring Influencer Marketing Performance
Social MediaInfluencer MarketingMarketing AnalyticsSmall-to-Medium-Sized Business
Dec 20, 2022 7:43 PM
Evaluating the Usability of Data Preparation Tools for Self-Service Business Intelligence Users
Self-Service Business IntelligenceUsabilityData Preparation
Dec 20, 2022 7:38 PM
Data, BI and Analytics Trend Monitor 2023
Business IntelligenceTrend Monitor
Dec 18, 2022 7:10 PM
A Maturity Model of Data Modeling in Self-Service Business Intelligence Software
Self-Service Business IntelligenceData ModellingMaturity Model
Dec 18, 2022 7:03 PM
TikTok Marketing for Buffet Restaurants
Social MediaOrganic MarketingRestaurant Industry
Dec 15, 2022 9:43 PM
Security & Privacy Awareness & Concerns of Computer Users Posed by Web Cookies and Trackers
Data PrivacyWeb TrackingPrivacy AwarenessInformation Security Awareness
Dec 14, 2022 3:07 PM
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Web Privacy Measurement in Real-Time Bidding Systems
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Universal Digital Ad Transparency
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The Total Economic Impact Of Looker
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The Impact of User-Generated Content on Intention to Select a Travel Destination
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Social MediaInfluencer MarketingMarketing Analytics
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The Impact of Hybrid Work on Productivity: Understanding the Future of Work
Software DevelopmentProductivityRemote WorkPeople Analytics
Oct 16, 2022 10:20 AM
The Illusion of Data Validity: Why Numbers About People Are Likely Wrong
People AnalyticsQuantitative Paradigm
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The Comparative Performance of Online Referral Channels in E-Commerce
AttributionMarketing AnalyticsSocial MediaVector Autoregressive ModelClickstream
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Business IntelligenceBusiness AnalyticsBig DataAnalytics Business Value
Oct 16, 2022 4:27 AM
Success Factors for Managing the SSBI Challenges of the AQUIRE Framework
Self-Service Business Intelligence
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Social Media Analytics and Metrics for Improving Users Engagement
Social MediaData AnalyticsMarketing AnalyticsDigital Libraries
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Remote Work Mindsets Predict Emotions and Productivity in Home Office
Remote WorkProductivityEmployee Well-Being
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Regulating the Data-Driven Economy Under EU Law – Access and Portability of Data
Data PrivacyGDPR
Oct 16, 2022 2:16 AM
Predicting Product Reviews’ Ratings using Online Customer Reviews
Online ReviewsSentiment AnalysisPolarity EstimationNgramsMulti-Class Classifiers
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Optimizing the Timing of Social Media Posts with Historical Data
Social MediaBayesian ModelsPrescriptive AnalyticsCausal InferenceMarketing Analytics
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AttributionMachine LearningMarkovian ModelLead Scoring
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Online Piracy and Self-Regulation in the Advertising Industry
Data PrivacyMarketing AnalyticsCopyright EnforcementNatural Experiment
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Neutralizing Online Behavioural Advertising
Consumer BehaviorMarketing AnalyticsData Privacy
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Job Satisfaction and Remote Work: How to Increase Job Satisfaction Within Remote Work Structures
Remote WorkPeople Analytics
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Google Data Collection
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Good Intentions, Bad Inventions: How Employees Judge Pervasive Technologies in the Workplace
Ubiquitous ComputingHuman-Centered ComputingPeople AnalyticsProductivity
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