Tampere University of Applied Sciences
E-commerce, powered by the internet's accessibility, has given equal business venture opportunities to all. Small businesses and individual entrepreneurs now achieve worldwide reach without once required considerable investments, due to strides in technology. This shift reflects changing consumer behaviours, favouring convenience and accessibility. As a cost-effective avenue, e-commerce reshapes the commerce landscape for businesses of all sizes. The primary objective of this thesis was to provide aspiring entrepreneurs with a comprehensive guide to developing a fully functional online shop. The purposes of this thesis were to create and develop an e-commerce shop using theoretical knowledge acquired while writing the theoretical part of the thesis and to figure out the critical and technical aspects involved in the creation of an e-commerce shop. Additionally, the purpose was to have this thesis act as a tutorial for starting an e-commerce shop. The theoretical part of the thesis included the existing literature review on the development of the e-commerce business. The theoretical framework of e-commerce entrepreneurship was written based on the literature review. The qualitative research aimed to update the theoretical part with practical insights from the case study with the author's journey in creating and developing an online business through a marketplace. This thesis revealed that it is possible for entrepreneurs to effectively develop and manage an e-commerce shop by following a list of recommendations and examples presented both in this thesis as well as by following the step by step guide created by the author. The major advice apart from following the guidelines and the step by step guide includes format selection, customer relationship management, and marketing advice aimed at beginner entrepreneurs making their first steps into the world of e-commerce.