Digital marketinginbound marketingonline presencelead conversion
Tampere University of Applied Sciences
This thesis investigated the optimization of inbound marketing and lead conversion strategies for Meikker, a Finnish company aiming to enhance its digital presence. The research was driven by the need for effective digital marketing techniques in a competitive online environment. The primary goal was to develop an action plan enabling Meikker to attract and convert online leads into paying customers more efficiently. The methodology focuses on a qualitative approach. It included an analysis of existing literature, and case studies from industry leaders like HubSpot and Shopify. The research process was comprehensive, examining various aspects of digital marketing such as content strategy, SEO, CRO, and marketing automation. The results revealed the critical role of tailored content strategies, efficient SEO practices, and effective use of marketing automation in enhancing online visibility and lead conversion rates. Case studies demonstrated practical applications of these strategies, offering insights into their real-world effectiveness. The thesis concludes that a well-integrated approach to inbound marketing significantly impacts a company’s ability to attract and convert leads online. It suggests ongoing adaptation to digital marketing trends and further exploration of emerging technologies to maintain competitive advantage. The findings are instrumental for businesses seeking to optimize their digital marketing efforts and can be adapted across various industries.
Juuso PörstiEemeli Saarinen