Machine Learning in Google Cloud Big Query Using SQL

https://drive.google.com/file/d/18GITPehvIK6IJPjAWNaRa1gJ0XFh9uVt/view?usp=drive_link

In today's world, data has become a valuable resource for businesses, governments, researchers, and individuals alike. However, to truly extract value from data, it is essential to provide the proper context. Simply collecting and analyzing data without understanding its context can lead to inaccurate conclusions and misguided decision-making. An important factor that drives a successful organization is gathering data that can be analyzed to gain greater insights into the business and enable new opportunities, allowing the business to innovate products/services based on consumer preference. Data is the lifeblood of all businesses, and data-driven decisions can make a significant difference in staying ahead of the competition. Machine learning can be the key to unlocking the value of corporate and customer data, enabling businesses to leverage their data to make more accurate predictions and decisions. It can help businesses to identify patterns and trends in their data that might not be apparent to humans, leading to more accurate predictions and better decisions. Challenge: Machine learning (ML) requires trained professionals and data scientists having good knowledge of programming languages like Python or R. One of the big challenges for data analytics or business people with an SQL background is that it does not matter how good their domain knowledge is, they still cannot contribute much technically when it comes to ML initiatives in their organization. On the other hand, data scientists have good knowledge of statistics, algorithms, Python or R, but they may not have specific data or domain knowledge which can lead to inaccurate predictions and flawed decisions. This paper aims to enable data analysts and data scientists to build and deploy machine learning models on massive datasets using SQL queries without the need for extensive knowledge in programming or data preprocessing