The Development of E-Commerce Web Analytics for BB Master Baby Products Trading

https://drive.google.com/open?id=19je6mR2dCQ-6EcYZcrejcaIo1XTz86KY&usp=drive_fs

In parallel with the increasing demand for baby products in the world market, it is the right time for baby product companies to undoubtedly gain the most beneficial benefit of online shopping in comparison to conventional establishments with precisely set operating hours. A baby product retailer named BB Master Baby Products Trading encountered some problems in its business, including the need for customers to buy products from its only physical store, a small selling area, low service quality and poor business decisions. Thus, an e-commerce website is developed driven by waterfall methodology and employs courier services and the Google Analytics Application Programming Interface (API). It allows stakeholders to login, manage profile, settings orders, reviews products, shopping carts, and generate web analytic reports. The testing outcome demonstrates that all website features function well. In conclusion, this website has the potential to aid companies in increasing their marketability and making sound business decisions.