Visualizing Google Analytics’, Digital Marketing Campaigns’ and ERP System’s Data Using BI Tools

Google Drive Link

Data lied inside corporations can provide precious information in order to be used for further analysis. This thesis examines the internal data of a small wholesale and retail sporting goods company and tries to extract useful information from them. The initial goal was to retrieve, incorporate and visualize data coming from Google Analytics, Digital Marketing Campaigns and the ERP system but the magic of the knowledge pursuit led us to conduct a descriptive analysis, using those data which results will be visualized using Power BI tool. Additionally, the results of this analysis motivated us to conduct predictive analysis in order to predict future sales amount.