Leading Change and Nudging Employees Towards Digital Transformation by Utilising the Service Design Process

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Digital transformation is not just a technological change but a cultural change affecting companies' operations. It requires organisations to rethink their management models and develop employee skills to meet the new demands. The development task of this thesis was a project commissioned by a company operating in the energy sector, wanting to test how leading change and nudging employees towards digital transformation could be done by utilising designerly methods. The development work is based on the key concepts of strategy, strategic foresight, leadership, change models and nudging.