Keywords
Data PrivacyGoogle Analytics
Full Study
Institute(s)
Vanderbilt University
Year
2018
Abstract
To understand what data Google collects, this study draws on four key sources: a. Google’s My Activity and Takeout tools, which describe information collected during the use of Google’s user-facing products; b. Data intercepted as it is sent to Google server domains while Google or 3rd-party products are used; c. Google’s privacy policies (both general and product-specific); and d. Other 3rd-party research that has examined Google’s data collection efforts.
Author(s)
Professor Douglas C. Schmidt