Data Discrepancies Between Reporting Surfaces in GA4

Keywords

Data AnalyticsGoogle Analytics

Full Study

https://drive.google.com/open?id=1HjOzwNG96fklk_0t69xlpv5ld2s6dNsm&usp=drive_fs

Institute(s)

Incubeta

Year

2023

Abstract

Anyone researching or working with GAû will be well aware of the significant disparities between Universal Analytics (UA) and GAû. However, there is currently limited documentation on the variances within GAû itself, and bridging the gap is no easy feat. This is where Incubeta can step in - with our latest whitepaper that’ll help you - an end user - comprehend the data treatment procedures across different Reporting Surfaces in GAû. A resource that helps you truly understand the intricacies of GAû data. For ease of use, we have divided this paper into two main sections: Reporting Surfaces and Data Processing.

Author(s)

Incubeta