Attracting More International Talents to Work In Finland — Mixed-Method User Research

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This thesis investigates the mixed-method user research throughout the Work in Finland website redesign project, aiming to enhance Finland’s visibility and attractiveness to international specialists. The study employs qualitative and quantitative data analysis, including semi-structured interviews, thematic analysis, web analytics, tree testing, usability testing, and User Acceptance Testing. The project follows the “double diamond” design framework, comprising four key phases: Discovery, Describe, Design, and Build. Initially, user research was conducted to gain insights into the needs, preferences, and pain points of international talent working in Finland. Based on the fndings, a comprehensive design solution was developed, incorporating Promotional, Call-to-action, and Informational user journeys. Subsequently, user testing was conducted to evaluate and validate the solution, gathering feedback from target users on various aspects, including structure, design, and implementation. The outcomes of these user tests demonstrated a positive reception of the Work in Finland project. The utilization of mixed-method user research proved instrumental in facilitating effective communication between the Work in Finland project team and the target audience. It established a user-friendly foundation for the concept and design, contributing to the project’s widespread acceptance.