TikTok says search ads are leading to up to six times higher conversion rates for brands.
Credit: TikTok
TikTok launched search ads to all advertisers on Tuesday, expanding a program it started testing last year, and it released new details about how brands including Clinique and DIBS Beauty are showing up in search results on the app.
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In this article:
Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.