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Two product updates: First, item-scoped custom parameters are now available in the BigQuery Export. Second, you can also collect them with the GA4 Measurement Protocol.

Two product updates: First, item-scoped custom parameters are now available in the BigQuery Export. Second, you can also collect them with the GA4 Measurement Protocol.

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https://www.linkedin.com/posts/google-analytics_two-product-updates-first-item-scoped-custom-activity-7123376430381502465-i8tR/?utm_source=share&utm_medium=member_android
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