What It Takes to Be Data-Driven- Technologies and Best Practices for Becoming a Smarter Organization

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Report purpose: This in-depth Best Practices Report examines how organizations become data-driven. It looks at patterns for building out infrastructure for managing data and driving analytics. It examines the best practices of those organizations that are data-driven. Terminology: Business and IT leaders want to enable knowledge workers to make informed, evidence-based decisions—that is, to be able to formulate and answer business questions easily using relevant data, reports, visualizations, and analytics—and take action on these decisions. This is a data-driven organization. Survey methodology: In August 2017, TDWI sent an invitation via email to the business intelligence (BI) and data professionals in our database, asking them to complete an online survey. TDWI also posted the invitation online and in publications from TDWI and other firms. The survey collected responses from 289 respondents. A total of 173 respondents completed all questions. All responses are valuable and so are included in this report’s data sample. This explains why the number of respondents varies per question. Research methods: In addition to the survey, TDWI Research conducted telephone interviews with technical users, business sponsors, and BI/analytics experts. TDWI also received briefings from vendors that offer products and services related to these technologies. Survey demographics: The majority of survey respondents are business and IT executives (27%), followed by analysts (21%), architects (17%), and line-of- business (LOB) managers and sponsors (11%). A wide range of industries is represented in this study. These include consulting (13%), financial services (9%), education, insurance, healthcare,retail, and healthcare (8%) Most survey respondents reside in the U.S. (62%) or Europe (12%). Respondents come from enterprises of all sizes.