The BI & Analytics Survey 22

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The BI & Analytics Survey 22 features a range of different types of BI and analytics tools so we use peer groups to help identify competing products. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups have been defined by BARC analysts using their experience and judgment, with segmentation based on the following key factors: 1. Focus – Is the product focused on and typically used for dashboarding, ad hoc reporting, self-service analytics, integrated performance management or embedded analytics? 2. Specialization – Is the vendor a BI & analytics specialist or a business software generalist, offering a broader portfolio of enterprise software for a variety of business requirements? 3. Usage scenario – Is the product typically used in midsize/departmental implementations or large/enterprise- wide implementations? 4. Global presence – Does the vendor have a global reach and offer its products worldwide? Looker features in the following peer groups: • Ad Hoc Reporting-focused Products • Embedded Analytics-focused Products • Business Software Generalists • Midsize/Departmental Implementations