Digital MarketingSearch Engine OptimizationUser ExperienceContent MarketingMarketing Plan
Haaga-Helia University of Applied Sciences
The thesis focuses on creating an international digital marketing plan for Bramd, a small custom clothing company that allows customers to order personalized garments and modify existing designs to their preferences. The thesis explores digital marketing trends and strategies and how they can be used and implemented to develop Bramd's business. The theoretical framework includes chapters on digital marketing, the fashion industry, SEO, content, and email marketing, and the SOSTAC strategy. Further the thesis proposes strategies for Bramd to improve and enhance its social media presence, particularly in terms of driving traffic from social media to its website and provides guidelines for future development. The completion of this thesis will help the development of the Bramd business and aid in creating future marketing campaigns and strategies.