A Review on Leveraging Artificial Intelligence to Enhance Business Engagement in Ecommerce

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The proliferation of mobile and internet technologies has led to a massive shift of retail consumers’ preferences from physically walking a distance to the nearest or favorite traditional brick-and-mortar store for shopping, to ordering every item one needs from the comfort of their home. Whereas this has greatly convenience the consumers, retailers have been left to grapple with the neck-to-neck competition for this emerging market that comes with certain initial costs for business that sometimes threaten the very survival being fought for. Also, this new market comes with a package of challenges such as internet delays, that hinder progress. As such, many ecommerce businesses have come up with business engagement strategies that are centered around artificial intelligence (AI) to enhance their productivity and efficiency. Multiple studies have been conducted on the impacts of AI on the operational efficacy of ecommerce business which points to a positive outcome. This paper describes the implications of artificial intelligence (AI) in ecommerce business in various aspects and holds that AI is indeed an indispensable component for enhancing business engagement in eCommerce. As such, it uses a systematic review of pertinent literature to validate this position. The requisite procedural aspects of conducting systematic review were followed to the latter to ensure no data bias.