A Comparative Study of Traditional Marketing and Online Marketing

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Market is a place where buyers and sellers gathered exchanging of goods and services. The present paper a comparative study of traditional and online marketing. Online marketing is one of the fastest growing phenomenal in the business world in every country. Now-a-days customer needs, wants, taste and preferences also changes due to this factor online market increases. The physical marketing process has been dominating the Indian market for years. Companies would advertise excessively on television, radio, billboards, fairs and exhibitions all over India, but things are slowly changing in India as the internet is growing and people are getting educated and learning about the internet and its use. This study will focus on the factors that influence and impact a consumer’s perception and attitude towards the online market. This paper reveals that some of the customers prefer online and some of the customers focusing on traditional market, but which is depending on their attitudes, habits, time, knowledge regarding technology.