How you can calculate and report the e-commerce conversion rate in #GA4.

Here, the metric 'Session Conversion Rate' becomes the 'E-Commerce Conversion Rate' because of the following filter configuration:

'Event name matches regex session_start|purchase'

The…

How you can calculate and report the e-commerce conversion rate in #GA4. Here, the metric 'Session Conversion Rate' becomes the 'E-Commerce Conversion Rate' because of the following filter configuration: 'Event name matches regex session_start|purchase' The…