Google Tag Manager

🏷️ Google Tag Manager 101

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Tag Management software market is obviously unlucky for Google’s “We’ll give it away for free” go-to-market (or destroy-the-market) strategy. Although announcing averagely five years later from it’s competitors, Google currently owns nearly 95% of the tag management market* and it does not seem be to declined in a foreseeable future as Google Tag Manager can fulfil nearly every businesses tag management needs.

Release notes

Release notes for Google Tag Manager November 07, 2022 Server-side tagging improvements: New server-side Tag Manager containers now compress network traffic by default to improve latency. Clou

support.google.com

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This training illustrates how to setup a measurement strategy and highlights best practices for data teams. You will learn all the Google Tag Manager essentials without becoming overwhelmed with code.

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Pre-Intermediate : Basic knowledge of HTML and JavaScript will be advantageous.

Goals ⛳

🎯 How Google Tag Manager works and why you should use it

🎯 Tags, triggers and variables

🎯 Pulling variables and understanding the DataLayer

🎯 Implementing Custom HTML tags and tag templates

🎯 Deploying and managing Google Tag Manager containers

🎯 How to debug and fix common issues

Content 📖

🎒 Introduction to Tag Management

✍️ Introduction to Google Tag Manager

🔧 Setting Up Google Tag Manager

🏷️ Components of Google Tag Manager

⚙️ Configurations

📤 Template Gallery

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After this course, you will understand how tag management systems work and the logic of data architecture friendly data collection. You will also be able to manage 3rd party tags, customize your measurement strategy and easily update your measurement codes from Google Tag Manager.

🏷️ Server-Side Tagging (Google Tag Manager 102)

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This training aims to show how to migrate your tagging system into Google Cloud, which will take your measurement structure to a more secure and more regulation-friendly place. Building a browser-free tagging system can eventually increase your data collection abilities -some say 46%*- significantly.

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Intermediate: Mid-level knowledge on Google Tag Manager and basic know-how about Google Cloud Platform is required.

Goals ⛳

🎯 Configure the server-side tagging environment

🎯 Creating clients and tags

🎯 Explore preview mode in detail, debugging sending hits

🎯 Cloud resources and optimize costs

🎯 Consolidating data streams to preserve client-side resources and performance

🎯 How to build and use client & tag templates

🎯 Track customer actions with Conversions API

Content 📖

🌍 Introduction to data privacy and cookieless world

☁️ What is Server-side tagging and what it is aimed for

🏷️ Quick look to brand-new Server-side Google Tag Manager

⏳ Workflow of sending hits from server to anywhere

💰 Cloud resources and optimize costs

🔒 Privacy-centric measurement techniques

🌐 What and how can Conversions API do?

📼 Set up templates

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After this course, you will get the required knowledge to migrate your data collection structure to the cloud which will make your tag management strategy ready for the cookieless world that never comes.