Google Analytics 4 becomes the No.1 hustle for both companies and agencies for a long time as -experts are unanimous in stating that- itโs almost a completely different tool from its predecessor Universal Analytics. Majority are casting stones on Google in terms of releasing an incomplete product and on top of it forcing people to use it. Googleโs ongoing regulation negotiations with official authorities and internal re-structuring processes does not make the scene easier for anyone, but things are changing -hopefully in a better way- for Google Analytics 4:
In this training we hope to demonstrate you all the essential features of Google Analytics 4 along with a brief comparison with Universal Analytics to keep you up to date.
Entry-Level: Basic knowledge of Universal Analytics and digital marketing landscape will be advantageous.
Goals โณ
๐ฏย General GA4 usage, interface and reports
๐ฏย Events, parameters, user properties and audiences for data analysis
๐ฏย The main differences & usages of attribution models
๐ฏย How to use advanced reports as a marketer
๐ฏย Exploration techniques and when to use them
๐ฏย How to create and use audiences
๐ฏย Connected platforms and data activation
๐ฏย Creating and sharing features
Content ๐
๐ย Introduction to Data Journey
๐ย Introduction to GA4
๐งญย Comparison with Universal Analytics
๐งย Setting up GA4
โ๏ธย Analyzing GA4 Reports
๐ย Custom Reports
โ๏ธย Configuration
๐คย Activation
After this course, you will be able to create an up & running GA4 account and begin to analyze your data streams.