Google Analytics 4 becomes the No.1 hustle for both companies and agencies for a long time as -experts are unanimous in stating that- it’s almost a completely different tool from its predecessor Universal Analytics. Majority are casting stones on Google in terms of releasing an incomplete product and on top of it forcing people to use it. Google’s ongoing regulation negotiations with official authorities and internal re-structuring processes does not make the scene easier for anyone, but things are changing -hopefully in a better way- for Google Analytics 4:
In this training we hope to demonstrate you all the essential features of Google Analytics 4 along with a brief comparison with Universal Analytics to keep you up to date.
Entry-Level: Basic knowledge of Universal Analytics and digital marketing landscape will be advantageous.
Goals ⛳
🎯 General GA4 usage, interface and reports
🎯 Events, parameters, user properties and audiences for data analysis
🎯 The main differences & usages of attribution models
🎯 How to use advanced reports as a marketer
🎯 Exploration techniques and when to use them
🎯 How to create and use audiences
🎯 Connected platforms and data activation
🎯 Creating and sharing features
Content 📖
🎒 Introduction to Data Journey
📊 Introduction to GA4
🧭 Comparison with Universal Analytics
🔧 Setting up GA4
✍️ Analyzing GA4 Reports
🆕 Custom Reports
⚙️ Configuration
📤 Activation
After this course, you will be able to create an up & running GA4 account and begin to analyze your data streams.
