Goals

While the company is always looking to increase its customer base, it’s even more important to ensure that existing customers are encouraged to continue purchasing from the website.Specifically, they’re interested in understanding the sequence of orders that are placed by each customer so that they can identify order patterns that are driving customer retention.

Approach

Develop a model for a retail client which uses user level transaction data from their Google Analytics property to calculate order patterns and frequency.

Results/Answers

• Are there certain factors that are driving return purchasers?
• Are there certain factors that appear to be correlated with customers that have no subsequent purchases?
• What is the first-order behavior of companies customers?
• What percent of business comes from new customers? Returning Customers?
• What type of products seem to draw people to company?