Goals

• Optimize digital marketing to drive more offline purchases
• Reach people who are the most likely to purchase offline

Approach

1. Analyze online and offline activity in BigQuery
2. Use AutoML to predict which site visitors are most likely to purchase
3. Automatically create audiences in GA4
4. Reach audiences through Google Ads campaigns

Results/Answers

• Increase in offline revenue from campaign
• Increase in Return on Advertising Spend