Goals

Discovering optimal frequency and leveraging advanced audiences are key pillars for a successful at data-driven marketing strategy.

Approach

Google Colab uses API to generate a query execution request on ADH, ADH then executes the query and materializes the result in BigQuery. After materialization, Colab pulls the data from BigQuery and performs the analysis.

Results/Answers

Identifying top performing demographic segments, affinity and in-market audiences within their campaigns, which can them be used to improve targeting and communication strategies.

• Where is your CTR floor?
• At what point does your CTR drop below a level that you care about?
• What frequency do I need to obtain my goals in terms of clicks?
• What is the idea frequency per audience?
• What are my top performing audiences?
• Are some customers receiving too many or too few ads?