Funnel Analysis

Visualize the steps users take to complete tasks on your site or app, and see how you can optimize user experience and identify over or under-performing audiences.

Use Cases:

• Confirm expected funnels
• Identify secondary flows
• Identify and correct suboptimal flows

Segment Overlap

The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other.

Use Cases: Identify and activate users with specific behaviors (eg. non-purchasers with high engagement)

Results/Answers

The user lifetime technique shows how your users behaved during their lifetime as a customer of your site or app.

Use Cases:

• The source/medium/campaign that drove users with the highest lifetime revenue, as compared to revenue only for the selected month.
• The active campaigns that are acquiring users who are expected to be more valuable, with higher purchase probability and lower churn probability, as calculated by Google Analytics predictions models.
• Unique user behavior insights, such as when your monthly active users last purchased a product from your site, or when they were last engaged with your app.