Category
Descriptive Analytics
Tools
GA4
Type
GA4 Analysis Hub
Goal
Executive Dashboard
Funnel Analysis
Visualize the steps users take to complete tasks on your site or app, and see how you can optimize user experience and identify over or under-performing audiences.
Use Cases:
- Confirm expected funnels
- Identify secondary flows
- Identify and correct suboptimal flows
Segment Overlap
The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other.
Use Cases: Identify and activate users with specific behaviors (eg. non-purchasers with high engagement)
Results/Answers
The user lifetime technique shows how your users behaved during their lifetime as a customer of your site or app.
Use Cases:
- The source/medium/campaign that drove users with the highest lifetime revenue, as compared to revenue only for the selected month.
- The active campaigns that are acquiring users who are expected to be more valuable, with higher purchase probability and lower churn probability, as calculated by Google Analytics predictions models.
- Unique user behavior insights, such as when your monthly active users last purchased a product from your site, or when they were last engaged with your app.