Category
Descriptive Analytics
Tools
GA4BigQuery
Type
Customer Behavior
Goal
User Engagement Benchmarking
Goals
- Validate your hypotheses about user behavior
- Identify channels through which premium customers have been acquired
- Separate growth trends from user engagement trends
- Understand the needs of your user base
- Identify churn trends
- Gain insights into specific user behavior
- Understand conversion patterns
Approach
Evaluate customer behavior over time in order to gain further insights into the lifetime purchasing patterns of their customer base.
Results/Answers
- What proportion of companies current revenue is coming from each customer cohort?
- Has the value of a user signup increased or decreased over time?
- How much is a user who signed up last year worth today compared to a user who signed up last month?
- How have the traffic sources that bring new users to the website changed over time?
- Of users that signed up X number of months ago, what proportion are still buying today?
- Is there a drop-off point in which customer purchasing falls drastically?