Goals

• Validate your hypotheses about user behavior
• Identify channels through which premium customers have been acquired
• Separate growth trends from user engagement trends
• Understand the needs of your user base
• Identify churn trends
• Gain insights into specific user behavior
• Understand conversion patterns

Approach

Evaluate customer behavior over time in order to gain further insights into the lifetime purchasing patterns of their customer base.

Results/Answers

• What proportion of companies current revenue is coming from each customer cohort?
• Has the value of a user signup increased or decreased over time?
• How much is a user who signed up last year worth today compared to a user who signed up last month?
• How have the traffic sources that bring new users to the website changed over time?
• Of users that signed up X number of months ago, what proportion are still buying today?
• Is there a drop-off point in which customer purchasing falls drastically?