Goals

Understanding how a single product compares to other brands overall is essential for tracking performance and identifying key areas for improvement. This type of analysis will help company's gain a comprehensive view of an individual brand’s performance based on a variety of metrics collected.

Approach

Create a dashboard that will enable marketers to select a product category and product brand and then see how the selected brand is performing against other brands in the same product category and against all other brands.

Results/Answers

• How does one brand’s performance in volume sold and revenue compare to the similar brands with products in the same product category?
• How does one brand’s performance in volume sold and revenue compare to all brands?
• How does one brand’s growth and revenue trends compare to other brands? Is it aligned with brands in the same product category?